The Algorithm Knows Better Than You (And Here's Proof)

The biggest account-killing mistake I see brands and agencies make? Axing high-spend ads because the CPA looks ugly on paper.

Here's the brutal truth: Meta's algorithm allocated that budget for a reason. It identified your top spender as the scalable winner. That beautiful 50% cheaper CPA on ad #8? It would likely fail at scale – that's why it's getting crumbs for budget.

Real talk from my own account: 

My best performing ad has the worst CPA but it's the only one getting quality leads

My absolute worst CPA performer is consistently my lead generation machine. The numbers look terrible, but the quality and volume? Unmatched. I learned to stop obsessing over individual ad metrics and focus on what actually matters – total account performance.

Your job isn't making every single ad hit efficiency targets. It's making your entire account profitable while maximizing growth.

Creative production is brutal right now with how fast everything moves. But I'm genuinely bullish on the next 12 months. AI breakthroughs will let DTC brands 10x their creative output while slashing operational costs.

The strategists who master AI prompting and embrace these tools won't just survive – they'll dominate and become irreplaceable.

Which insight hit different for you? Drop a comment – I want to hear what's actually working in your accounts.

Talk soon,

Aastikya